Masonry & Brickworks Company – Ottawa, Canada

Start: May 2023

Task: Improve lead volume and quality.

Actions: Implementation of advanced Google Ads strategies and improved conversion tracking.

Outcomes: 

• 540 leads from June to November 2023, compared to 24 in the 6 months prior.
• Reduction of cost per lead from $157 to $12
• High lead quality, resulting in the campaigns being paused in December as the client was fully booked already until February 2024.

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